I run a manufacturer. I'll show you where your sales process leaks, then build what fixes it.
I own a commercial manufacturer in Georgia. Over the last two years I built the configurators, spec tools, and reference content that took it from invisible on Google to page one, and I test everything on my own plant before I bring it to yours.
Same three leaks, most plants.
Everything a buyer needs to know about your product is in a spreadsheet, a PDF, or somebody's head. So they call. Google can't read any of it either, which is how the guy with the worse product and the better website ends up ranked above you.
Slow quotes
A buyer calls with half the details. Your team spends three days chasing the rest. The competitor with pricing on his website quoted it the same afternoon.
Nothing to do on your site
Two out of three B2B buyers would rather not talk to a rep. If your site can't tell them whether the product fits and roughly what it costs, they go find one that can. Usually at 10pm.
Invisible to Google and AI
Your specs live in PDFs and inside tools that search engines can't read. When a buyer asks ChatGPT who makes what you make, it names somebody else.
I find the leaks before I build anything.
Sales Friction Diagnostic
Three weeks inside your sales process. I read your quote history and call logs, sit with whoever answers the phone, and check what Google and the AI engines say about you. You get a leak map with a dollar estimate on each leak and a build list in order of payback.
Build & Launch
The tools from the top of that list: configurators, quoting tools, spec generators, calculators, built from your real product data. Plus the reference content that gets them found by Google and cited by AI.
Operate & Compound
New reference pages every month, a watch on who AI names when buyers ask, tool updates when your catalog or pricing changes, and a quarterly recheck of the leak map.
What it did for my plant.
My company had 5,000-plus product configurations and engineering data for every US zip code, all of it locked in spreadsheets and JavaScript tools that Google couldn't read. Customers called for everything. I built the self-service tools and the reference content myself. The first tool page went from unindexed to position 3 in days, and Google's AI Overview started citing us. A year later, here's the scoreboard. Same months, year over year, straight from the ERP and Search Console.
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